The first issue of Superbrands for Slovenia was published at the end of October 2007 and thus finished the first selection of superbrands for Slovenia. The superbrands for Slovenia were selected by a professional team of 21 members in which the representatives of academic sphere, media, advertising agencies and companies took part. Among the 700 brands the Superbrand was awarded to those that have a leading role according to the consumers opinion. AERO is among 105 brands that were awarded the title.

For the users throughout the world the Superbrand can be a sign which makes the decision of purchasing easier. Throughout the world Superbrand name is well established as according to some market researches as much as 71 % of the consumers prefer products which are furnished with such brand. In Slovenia such confidence is still to be acquired.